A Heart Centered Approach to Digital Marketing

A Heart Centered Approach to Digital Marketing

A Heart Centered Approach to Digital Marketing

In the world of small business the first three years are crucial, Gloss Marketing Communications was born to help business owners to have the best chance of success without putting themselves under unnecessary stress or financial pressure.

Megan laptopMegan Del Borello, Founder of Gloss Marketing,  left her corporate career as the director of a digital marketing agency to start a values based agency that offers all the know-how of full-service marketing but with the end goal of fostering the growth of new and emerging businesses and ensuring that business owners understand the rapidly changing nature of the marketing space.

We interviewed Megan to find out about how Gloss Marketing (also a Gold exhibitor at Nifnex Expo) takes a heart centered approach to help small businesses.


Megan, please tell us a little more about yourself and Gloss Marketing?

I am an entrepreneur at heart with a passion for empowering women in business.  As a Director of a Digital Marketing Agency, I gained well over 15 years of digital and offline marketing experience. My passion for helping small business came after my beautiful first child was born, seeing a need in the market place and a desire to help with business without the high budget for marketing Gloss marketing was born. From 2014 I have been helping build marketing plans, run marketing workshops, consulting and outsource marketing. I prefer not to use the term outsource marketing as it can sound like we send all work overseas, however this is not the case.

At Gloss Marketing Communications we specialise in working with small to medium sized businesses and not-for-profits to take the time, stress, and trial and error out of figuring out how to create and maintain that growth to ensure long-term sustainability.

Gloss Marketing is about Workshops more than one on one consultations, please tell us more about this approach.

I hold marketing workshops to help people navigate their way through marketing their business, especially social media. (Plus its my least favourite thing to manage, so the more businesses I teach, the less I have to manage social media!)

Can you tell us the stats about consumer behaviors both online and offline?

85% of consumers search online and around 50% of businesses don’t have a defined marketing strategy. In today’s ‘rapid I want it now world’, consumers are constantly blurring the lines between online and offline purchases. They want channels that suit their needs and they will move between them until they find what they are looking for.

Across both online and offline 33% of consumers believe what a brand says about itself and 92% of consumers believe what their peers have to say about a brand. Businesses do best when they are across both online and offline, so they can meet the needs of their various target audiences.

What impact is it to businesses across Perth without a detailed marketing plan?

Its that old saying Ïf you fail to plan, you plan to fail.” As a small business you don’t need a 100 page document outlining your marketing, you create it to suit your needs at the time. It should also be a fluid plan that is reviewed and updated if needed on a regular basis.

If you don’t have a plan in place, it generally means you don’t have goals you want to achieve I business in place and then without  a plan you have no idea how you’re going to achieve them or if you are reaching them.

Are there any Gloss Marketing events or articles that you are most proud of?

My article on fake social media influencers shook things up a bit http://www.watoday.com.au/wa-news/instaimposters-give-perths-real-social-media-influencers-a-bad-name-20170726-gxj0sa.html

I’m proud of the fact that people still come up to me about that article and thank me for alerting them to it, just before they were going to engage influencers. To me this is a big area in marketing that’s not regulated or people are unsure about.

Can you let us know what people can expect at one of Gloss Marketing workshops?

To learn a lot of actionable marketing tasks that they can implement themselves in business. My workshops are very interactive and attendees have the opportunity to implement what they learn as we go through the workshop as well as ask any questions they have. Once the workshop is completed they are still supported when they join the Gloss Marketing Support Facebook Group.

When is the next workshop?

Upcoming workshops http://glossmarketing.com.au/workshops I am just about to launch Facebook Marketing webinars for those that are in regional areas.

Facebook imageMedia: https://glossmarketing.com.au/media

You can reach me for any or all social media needs on:



Mobile: 0418 940 709


Interviewed by Marilyn Balois; Nifnex

Nesters – changing the way real estate is bought and sold

Nesters – changing the way real estate is bought and sold

Nesters – changing the way real estate is bought and sold

Buying and selling can be one of the most stressful time in people’s lives. Nesters, are making the whole experience simple and transparent.

What if you can sell your own home in the comfort of your own home, show people through at your discretion and then have a professional agents take care of the rest like the negotiations, the paperwork, the change of ownership etc….

nestersWe interviewed Yadi Gibson & Maurice Flores from Nesters who are also the Gold exhibitor at Nifnex Business Expo; to find out more about their exciting New Real Estate agency and the new app that will revolutionise the ease of buying and selling a house.

Yadi & Maurice, please tell us about Nesters and the Passion behind it?

The passion and the creation of Nesters started from our core belief in simplifying and replacing outdated traditional selling methods with a process aligned with the client’s best interest at heart and one goal only – achieving the best selling price for their home.

At Nesters we are changing the way real estate is bought and sold, in Australia, forever.  Nesters have created a unique online platform that you can use to start listing your home today.

We let you take care of some of the simple tasks, while the complicated negotiating and marketing are left to our experts which will save you from exorbitant fees and ensures that you achieve the highest possible price for your home.

What makes Nesters different from other real estate companies?

We believe in providing simplicity and control.  Buying or selling your home shouldn’t be difficult or expensive – despite what real estate agents tell you.

Nesters’ strong objective is to allow homeowners more control over the sale process, more control over securing the best price through our process and more simplicity and transparency over existing traditional Real Estate selling methods.

We do this with our unique partnering process where our clients are in control of their most valuable asset, together with our core expert consultants by their side taking care of the marketing and negotiation process together with our easy to use app technology.

Please tell us about the incredible fee structure you offer.

Nesters low fee structure is a byproduct of our initial vision to change the real estate space for the better.  Our fee for service right now is already very competitive at 1.5% GST inclusive. The best is yet to come as we get ready to launch our technology, we will announce a fee structure that will benefit not only Nesters clients but many more in the community… Stay Tuned!

Do you believe Nester’s business model will help customers’ purchasing power?

Housing plays an important role in Australia’s economic growth and the welfare of Australians.  With the Nesters vision and core belief in providing more for less, we believe our business model will help increase their purchasing power by leaving more money in their pockets.

What is the most enjoyable part of running Nesters?

Buying and selling can be one of the most stressful time in people’s lives.  With Nesters, we make the whole experience simple and transparent.  The best part about running Nesters is seeing how the Nesters process is making a difference in our customer’s lives, not only how much they have saved, but most importantly we hear back from our clients with how straightforward it is.

At Nesters, what is it that you strive for?

At Nesters, we are driven by what is most important to our business – Our client’s satisfaction. There is no greater achievement than the acknowledgement of every happy client.

How easy is it to navigate and use the new Nesters App?

The app technology is currently in the hands of our technology developers, and when launched, our clients will experience the same level of ease as the technology used by game-changing companies like Uber.

We are very excited about the launch of our new technology at the end of June which will take our streamlined process to an even more refined level.

App ScreenshotHow and where can people download it?

Our anticipated launch date is around the 30th of June, and the app technology will be available on our website, Apple and Android Store.

Who do we contact to become involved with Nesters movement so I can sell my own house too? 

Get in touch with us anytime by going to our website:

www.nesters.com.au/contact/  or

By calling our office on (08) 9200 5860

Yadi Gibson –  0407 910 499

Maurice Flores –  0405 104 824

WorkCover WA to exhibit at Nifnex Small Business Expo 2018

WorkCover WA to exhibit at Nifnex Small Business Expo 2018

WorkCover WA is the government agency responsible for overseeing and regulating the workers’ compensation and injury management scheme in Western Australia. The agency’s role is to lead a contemporary, healthy and integrated workers’ compensation scheme that is fair, accessible and cost effective for all participants.

As a Gold Exhibitor at the Nifnex Expo, we interviewed WorkCover WA to find out more about how the agency can assist small businesses in WA.

Who are your clientele and how do you help them best?

Our key stakeholders include:

  • workers injured through a work related accident or disease
  • employers who are required by law to take out workers’ compensation insurance
  • the West Australian Government
  • insurers, self-insurers and insurance brokers
  • vocational training, human resource and occupational safety and health (OSH) officers
  • approved vocational rehabilitation providers (AVRPs)
  • medical and allied health providers
  • legal practitioners and registered agents
  • unions and employer associations
  • the community

WorkCover WA continues to maintain a strong emphasis on actively working with all stakeholders through consultation, feedback and collaboration which allows us to improve the workers’ compensation system in ways that are meaningful and relevant to stakeholders. We value the positive relationships we have with our stakeholders, as these provide us with important feedback on the success of our various activities and functions.

The need in the market place for the services you provide.

There are 1.5 million workers and 85,000 employing businesses in Western Australia. When a workplace injury occurs, it is important for workers and employers to be protected. Without a robust workers’ compensation scheme in place, injured workers could be financially burdened and away from work for long periods of time. This could have significant consequences for their families and their workplace.

These consequences become more severe if an employer does not have workers’ compensation insurance, and an injured worker makes a claim. In these situations, the employer is personally liable for all claim expenses, which can cost in excess of $1,000,000.

The necessity for a regulatory agency like WorkCover WA is therefore essential, to ensure:

  • employers have current workers’ compensation insurance policies and are not financially burdened by an uninsured claim;
  • all parties operating in the scheme are performing effectively; and
  • workers are effectively rehabilitated and returned to work to minimise any disruptions to their families and workplaces.

Please tell us about the impact your work has created in the small business industry.

The WA workers’ compensation scheme is working effectively across all stakeholder groups.

Current comparative statistics:

  • WorkCover WA’s recommended premium rate for 2018/19 is 1.585% of total wages. This rate has remained below 2% for the past 12 years.
  • 84% of WA workers return to work at any time 7-9 months post injury, which is higher than the national average.
  • The rate of disputes within workers’ compensation claims is 3.9% which is the second lowest of Australian jurisdictions.

Are there any regular seminars that small business owners & employees can attend to understand how the workers compensation scheme works?

WorkCover WA host free quarterly seminars to provide an introduction to the workers’ compensation scheme in WA, and this covers:

  • how the scheme operates
  • legislation and premium rates
  • claims process and statistics
  • accreditation and monitoring
  • key obligations of employers
  • dispute resolution
  • injury management and return to work.

These seminars are ideal for anyone new to workers’ compensation or injury management, as well as existing employees working in insurance, broking, self-insurance, workers’ compensation law, rehabilitation, injury management and return to work.

For more information on WorkCover WA please contact:

WorkCover WA Facebook page – facebook.com/workcoverwa

WorkCover WA Twitter page – @WorkCoverWA

Website: www.workcover.wa.gov.au

Advice and Assistance line: 1300 794 744, or 9388 5537 for the hearing impaired




CPC Cruego wanted to do their part in creating an eco friendly cleaning grade for home and outdoor by promoting cleaning wipes that have the ability to clean the most challenging of dirt and grime yet, are sturdy and hard to break with no need for water either or harsh chemicals to be used.

With the growing need for environmentally friendly products, inventions and lifestyle, we interviewed Christa & Patty; the founders of CPC Cruego to find out more about these incredible wipes

Photo all packs editedHello Christa & Patty, tell us about CPC Cruego and your amazing ‘magical’ wipes.

We are completely focused in Promoting Eco-friendly Cleaning Products and launched CPC CRUEGO in October 2017.

Our first set of products we are promoting in WA is the RIDOF WIPES. There are two types, one is the INDUSTRIAL STRENGTH CLEANING WIPES and other one is SODA WIPES.

What are the benefits for using CPC Cruego cleaning wipes?

People need a problem-solving solution to help remove and eliminate tough and grimy residue.

The need be able to clean without water, anywhere and on nearly all surfaces keeping your hands fresh and moisturize without nasty skin rashes.   

Is anyone able to use your industrial cleaning wipes?

Yes absolutely, These are industrial strength and we have a diverse clientele ranging from domestic household,  DIY projects & gardeners to business services like Tradies (includes Painters, automotive, plumbers, building and construction), Fishing and camping industry, cleaning companies and their suppliers,  Aircraft Service,  Printing Industry, swimming pool service agent, windscreen replacement shop, and even the wineries.

 Awesome, so what is the main difference between Soda Wipes and the industrial strength wipes?

Soda wipes only comes in bulk and is for use on hands (for grease, gear oil, tar, silicone, also removes the smell from fisherman’s hands), whereas the heavy duty wipes come in different packaging for hands and clean work tools and hard surfaces.

Both products are making life easier, by providing multipurpose cleaning on the surfaces, as well as their hands. We also give them peace of mind, knowing that the solutions used in the product are safe, non-toxic and eco-friendly.

LAINA HANDCLEAN LAINA HANDSWho how do we get our hands on it and contact for more information?

Patty Cousinery & Christa-bell Grey



M: 0451 906 506

BOSS MODE RADIO hits 5000 listeners in the first month

BOSS MODE RADIO hits 5000 listeners in the first month

BOSS MODE RADIO hits 5000 listeners in the first month

Boss Mode Radio is a Perth based 24/7 online radio station designed to inspire, inform and motivate anyone with a desire and passion to reach for their dreams and career goals. The station features programming and music which targets a number of different audiences and markets – whether that is those already in a small business or if they have just left the 9-5 to pursue their own business dreams.

IMG_20180412_093243We interviewed Demelza Leonard the very inspiring founder of Boss Mode Radio who is a Gold Exhibitor at the Nifnex Small Business Expo.

Tell us about Passion behind starting Boss Mode Radio?

The passion for Boss Mode Radio stems from my love of music and generally wanting to help people be the best person they can be. My first business – DL Social, focuses on helping to promote businesses through Marketing, Social Media & Publicity and I felt that I’d love to develop a platform which not only paired my desire to help businesses grow but also created an enjoyable and entertaining soundtrack thus also incorporating my passion for music. I saw that with this idea, there was a gap in the market so decided to take that big scary leap and 2 years later – Boss Mode Radio was born.

Can you give us a rundown of your team/presenters and what they chat about live? 

We have a dynamic team of presenters on the station who chat about a range of topics which small businesses, creatives, freelancers and startups are interested in. They are all exceptional experts in their fields, so we are very fortunate to have such a great team on board.

IMG_20180412_093135These presenters are:

Donna Preedy – discusses a Positive mindset on The Conscious Creator

Lisa Newman – highlights how to better sell yourself and your brand on Story Selling.

Ashley Matkovic – shares inspiring and personal stories from successful women in business with Raw Ambitions.

Jessica Miller – discusses Business Strategies and different business structures in the Inspired Hour.

Deanne Carter from the Women’s Money Forum – discusses how to better invest your money and finances on Money Boss.

Erin Madeley – hosts the Makers Market Scene. A show designed to showcase the Makers and Market business in Perth.

Julz Pozar – talks all things Marketing on Marketing for the Bizy-Lady

Sameera Afzaal – speaks to Perth’s Influencers and Social Media entrepreneurs in Social Etiquette and

Yohan Vales De Menezes hosts our lunch time request show which plays a business, blogger or bosses favourite songs throughout the hour and also promotes their business for FREE!

However, we are still looking for a show on tech and startups, so if anyone is interested in proposing such a show, please contact me at info@bossmoderadio.com.au (.)

Tell us about the benefits of the online radio?

We are in a heavily digital-based world and online radio is a fast growing medium. The beauty of online radio means that our audience is already online and that also means we have a higher conversion rate for our advertisers and business collaborations.

It also means that you can take us anywhere (on your phone, desktop or bluetooth speaker pod) and listen to the Boss Mode Radio live stream at anytime.

When is Boss Mode radio on Air and what songs would we expect on the channel? 

Boss Mode Radio is on the air all day, every day at www.bossmoderadio.com.au or via the Tunein App. Our website features the timings of our programmes and they all have repeat airplays throughout the week for those who can’t tune in at work.

From a music standpoint we feature upbeat music from the 80s, 90s, 00s to today from all genres.

One minute you might be listening to  KLF or Cake from the 90s and the next you could be listening to the latest song from Bruno Mars. The beauty of our format and request show means that we aren’t boxed in to playing just this format – if you have a favourite song that might be from the 60s or 70s, we will gladly play it in your personal request hour!

Who have you found to be your avid listeners/followers?

We are very fortunate to have a listenership from many different demographics and fields. Whilst our female listenership is high, we regularly have a male audience listening in as well and this number continues to increase. This is great for us, because our station is about the small business owner from all walks of life, not just one particular demographic.

I noticed the Love Bug, tell me more about the cool little car? 

A chance discussion turned into an amazing promotional collaboration! The Love Car love bug is a musical telegram service, which drives around town delivering musical messages for birthdays, proposals, events and more. We’ve teamed up with the car to deliver the Boss Mode Radio message around town. If your readers would love to have Boss Mode Radio and the Love Car at their business or event, they are more than welcome to send us an email for booking information.

At Boss Mode Radio, what has been your biggest achievement thus far?

I think our biggest achievement for Boss Mode Radio (given we have only been on the air for a few weeks now)  has to be that we achieved 5000 listeners in our first month of airing. To be able to achieve those statistics, when educating an audience about online radio and its benefits is incredibly humbling and positive at the same time.

Is there anything up and coming with Boss Mode Radio that the business community should know about?   

Our current focus for Boss Mode Radio is to launch the daily Student programme – Afternoon Insight very soon. The idea and concept that Michael, the show’s producer, has created is superb and we can’t wait to execute the thoughts and strategies behind the show. We think it will really benefit our student audience. The team are also either currently studying or have just graduated, meaning they understand the questions and concerns of our listeners. This means the show content can reflect what the student audience truly wants to know and hear.

We are also working on Boss Mode Radio app which is a few months away. However, this will allow for listeners to be notified when their favourite show is on the air and also means all things Boss Mode Radio is in one place at the touch of a button.

As for events… all I can say is stay tuned!

Who can we contact at Boss Mode radio for any enquiries about advertising, songs requests, and your live shows?

For any queries, shows proposals, interviews or advertising you can contact the station at info@bossmoderadio.com.au.

For song requests you can contact Yohan our Lunch Break with Yohan host at requests@bossmoderadio.com.au.

To listen to the station any time of the day you can visit www.bossmoderadio.com.au

Interviewed by Marilyn Balois; Events Coordinator Nifnex