Godfathered by the radio, podcasts are a relatively new digital medium that focuses solely on the audio. The term was coined back in 2004 by a journalist of The Guardian, and it didn’t take long for it to become a pretty popular term. Podcasting is a great...
We live in a world that is full of data. This is truly the Information Age. People can ask Google virtually anything and get accurate answers. There are websites on multitudes of subjects, and specialist blogs and videos abound.  The word Artificial Intelligence (AI)...
SEO, or search engine optimization, has been a practice within the marketing industry for a long time. As new technologies arise and more businesses translate to an online platform, SEO will continue to play a big role, but will also have to adapt to industry needs and...
Compliance is a very important part of how pharmacies are run, and pharmacies must adhere to compliance obligations, which were introduced as federal law to ensure they are followed, lest they must be legally enforced. Ignoring and neglecting compliance requirements can result in your pharmacy being closed,...
Peer to peer payments, or P2P payments, are transactions that allow the funds to be transferred between two parties using their individual banking accounts or credit cards through an online or mobile app. They can be used for anything from splitting dinner bills between friends to paying...
The coronavirus pandemic has changed the world in 2020 in many different ways. When the dastardly virus arrived, no one knew how severe it would be, yet nearly a year later we are still living with it and its consequences. Many of us have lost our jobs...
Advances in technology are always creating new opportunities for different businesses and the creation of digital signage is proving to be advantageous for many companies in every business sector. Digital signage is a fantastic way to engage with customers, advertise your business’s services and new products and...
Dentistry is not a light field from the practical, financial, and mental aspects. It takes an incredible amount of effort and concentration and this can certainly be draining. It is even more stressful when the time comes for you to open your own dental office. Starting any...
Whilst many companies mainly focus on all of the operational activities of their enterprise, the cleanliness of the office is often neglected or not considered to be a high priority. In many workplaces, cleaning only goes as far as wiping off the surfaces. Apart from focusing on...
The age of smartphones has completely changed the way we consume media. As expected, it has also opened up many new avenues of marketing. The abundance of apps has made ad placement much more efficient and convenient. With all that said, is SMS marketing still an effective...