Satisfied workers who have a sense of belonging to the organization in which they work are highly motivated and productive. Incentives such as gifts can play a pivotal role in motivating the employees to put maximum effort into their work. On the other hand, customers are also...
Creating more traffic translates to more sales, and it's important to note that it takes time and dedication. Besides, you should prioritize the quality of the traffic instead of the number of people who visit your website. You might have many visitors, but if your strategy fails...
Email marketing is one of the popular digital marketing tactics used by various companies from different industries. Among these methods, email marketing has the highest return of investment of 3800% which means that for every $1 spent on an email campaign, the average return of investment is...
The success of any business does not just come. Business owners must invest in quality equipment to boost their productivity and enhance their service delivery. For instance, companies can use military-grade computers to replace the workforce and automate most business processes. The application of computer software and...
If you’ve decided to venture into the construction industry, you deserve a clap. It is one of the most profitable industries because the demand for housing is ever-growing as the population increases and urban development takes place. When starting a construction business, you generally have two main...
The lightning-fast evolution of science and technology is sure to overwhelm anybody, including the majority of business leaders. New technologies are cropping up at such a regular interval that it leaves business leaders bewildered. They feel confused about what would suit their investment and implementation needs and...
Considering that technology is everywhere and everyone is using it, ensuring that you have an online presence is vital in order for your business to grow. Having your own website is an essential part of marketing, although this simply alone does not necessarily mean that you will...
Is direct mail dead? This seems to be the million-dollar question. In the age of new, fast and global marketing and advertising tools, direct mail seems to lag behind its more illustrious peers such as online or mobile marketing methods. However, the reality on the ground is...
Barely three decades ago, only the largest, big-profit companies could afford to go digital, invest in computers, online software, IT systems, etc. Today, technology is accessible to virtually every business actor, from startup ventures to well-established multinationals. Regardless of its industry sector, technology now serves as a...
The relationship between employers and their employees determines employee productivity and retention. It can have a significant impact on the staff morale and workplace culture. Employees are a valuable asset to any company and employers should put in effort to create seamless communication with them. The following...