Practical Nutritionist Angela Emmerton switched gears from a corporate role to starting her own venture. Her passion for adopting and promoting a healthy lifestyle saw her start from scratch – right from pursuing an education in Nutritional Medicine to establishing her own practice. Through Nutritional Matters, Angela aims to enable people to reach their peak health.
Tell us about Nutritional Matters and its audience.
I help people solve their health problems so they can feel their optimal best. My patients range from teenagers to over 80 years of age who engage with me to improve their health. Everyone is unique and no two DNAs are the same. Because of this, I tailor treatment programs to suit an individual’s specific needs. With two clinics and the option for home, office and Skype consultations, I aim to be available to help as many people as possible.
What were you doing when the idea for Nutritional Matters came to you?
Prior to this venture, I spent over 20 years in the corporate world and felt the side effects of working long hours and juggling a busy travel schedule, until I reached my ‘burn out’ point. That was my ‘wake up call’, so I began to turn my health around and learnt by experience that good nutrition and good health go hand in hand. I went on to pursue studies in Nutritional Medicine during which time I worked towards establishing my own private practice.
What did you do to start this venture?
With a background in business marketing and project management, it felt quite natural for me to map-out the tasks required to establish my business and get to work on creating the business name, brand and website. I did all of this whilst completing my studies in Nutritional Medicine. Then, it was on to find the ‘right’ clinic and I was fortunate to find two – one in my neighbourhood and another in the centre of Sydney with a lecturer of mine, whom I aspire to.
With the foundation laid, everything moved quickly from there. I submitted my final assignment, signed leases on both clinics, pushed the live button on my website, and with business cards in hand, I started to introduce my business to others.
What is the one thing that you have accomplished and take the most pride in?
I’m super proud to have been selected as an Ambassador for ‘That Sugar Film’. I get great satisfaction sharing the message about the film and educating people about the damaging effects of a high sugar diet on a healthy body.Nifnex says: For anyone who has not heard of this documentary-style film, it is a “unique experiment that documents the effects of consuming 40 teaspoons of sugar every day, but the catch is they can only come from foods commonly perceived to be ‘healthy’”. (www.thatsugarfilm.com)
What is your vision for Nutritional Matters?
My vision is to reach out to as many people as possible and help prevent ‘unnecessary’ chronic diseases; specifically, those caused by a lack of education, poor nutrition and unhealthy lifestyle choices.
What is the toughest decision you have made, and how did you handle it?
Giving up a regular income was the hardest decision to make. However, once I made that decision I felt a sense of relief and free to immerse myself in my new career. I am a great believer in the need to let go of the old in order to embrace the new.
While juggling professional and personal commitments, how do you find time for yourself?
I realised early that running a business is all-consuming, so I set physical goals and challenges for myself. These included registering for long walks, learning how to ride a stand-up paddleboard, and more. So far, I have completed two 35km walks, one 55km walk, have learnt how to ride a standup paddleboard and now own one! Currently, I am training for the Oxfam walk in August. Walking outdoors, in the bush or along Sydney’s beautiful coastline is my natural medicine and it helps me wind down.
What advice would you give to someone who aspires to become an entrepreneur?
• Stop dreaming and ‘Just Do It’, as Nike would say
• Keep believing
• Don’t wait for something to be perfect (whatever that word means). Go ahead and trial it on a small scale and learn from your mistakes. This is something I have done in the past and it’s worked well for me. If you don’t act swiftly, you may never do it.
How would you describe your dream lifestyle?
I love what I’m doing right now, so I’d have to say I’ve built my dream lifestyle. I am fortunate to have good health and continually enjoy beautiful walks around Sydney’s sensational harbour and coastline. I have a kind, supportive husband and two fur kids (cats). My clients are wonderful, and I value their relationship and continually learn from them.
Another dream lifestyle I have in a very embryonic stage is to experience working with international travellers wanting to improve their health at a wellness retreat, somewhere in the world…destination to be confirmed.