There are many different mediums through which a company can generate sales – be it articles, photos, a combination of both, music even, and the one that we will focus on in this article – video content. Video is an extremely powerful content medium when it comes to storytelling. You have great freedom to convey whatever the message regarding your products or services, and the story behind them may be.
If done right, creating video content can have an enormous impact on the success of your marketing strategies. So, how should you approach creating effective video content? In the following text, we are going to talk about all the key aspects that come into this process.
Optimal format of the video
There are a lot of variables that influence the overall quality and impact of your video content. That being said, if you are looking to work on a more ambitious project, consulting with professionals specialized in video-making for commercials is the best way to go since assessing all the aspects would require a series of books rather than an article. In case you are creating your video content by yourself, don’t worry – we are going to focus on the most important ones so that you can boost the quality quite easily.
Invest in video quality
One of the most important things that pretty much everyone should invest in when creating video content is quality. Nothing screams “amateur” quite as much as a pixelated, low-resolution video with awful sound in the background. That being said, make sure that you film your video with a good camera, microphones, and lighting as well.
Your video should be both creative and informative
Before everything else, you should keep in mind the ultimate goal of your video – generating more sales. There is an enormous amount of possibilities in which you can approach doing so, and yet most people tend to be extremely generic. While being generic can work in your favor since it is the easiest way to convey useful information, don’t stray away from doing so in a fun, engaging way.
Including a clear call to action
Having a clear call to action is a powerful thing to include in your content. There are plenty of different ways in which you can do this, but the easiest would probably be to include a direct message and a relevant link at the end of the video that leads to your landing page.
You can also offer incentives to boost the possibility of people continuing to engage with your business. You can offer different discounts exclusively to your video viewers or free trial versions of a product and similar.
Utilizing SEO strategies goes a long way
One of the most impactful ways in which you will generate more sales through video content is based on ensuring that a lot of people can see it. Hoping that your video content goes viral isn’t going to cut it, though – there are some very important aspects of ensuring that you do just the right things that will result in a lot of views.
While YouTube algorithms are different from the ones that Google uses, the key elements of doing SEO for both of these engines are quite similar, so let’s see what they are exactly.
The title and thumbnail of your video are the first two things that your potential viewer encounters and they are the parameters on which they are going to base their decision whether they are going to click on your video or not. Words in your video title are also the key variables to how various algorithms will place you when someone looks up something related to your content. That being said, it’s essential to make the best of that first impression!
You want your title to be descriptive and clear – click baits are a thing of the past, and even if they do drive you some traffic, the probability is high that viewers aren’t going to generate more sales. Since the goal here is to positively represent your business and products, you want to make sure that you are perceived as credible. So, keep it short and informative for the best results.
Thumbnails serve the same purpose as the titles but should be assessed a bit differently. While titles should aim to be descriptive, thumbnails serve the purpose of catching your potential clients’ eye. Make sure that your thumbnails are high quality, colorful images that represent your brand in an engaging way.
Keywords and Backlinking
Just as with any other content medium, keywords play a huge role in the probability of someone stumbling upon your video, so choose them well! You should incorporate your keywords both into your title as well as in the description of the video. As expected, the number of links that lead to your video is vital for SEO, which is why you should take the time to distribute the link to various websites with high credibility and visitation rates.
To wrap things up
Creating quality, in general, can be quite tricky, but with the right guidance, you will surely be able to create impactful videos for your marketing strategy. That being said, make sure that you employ all the tips given in this article for the best results!